South Woodford Florist Privacy Notice

Introduction

At South Woodford Florist, your privacy is of utmost importance to us. This Privacy Policy outlines in detail how we process personal data of our customers, in accordance with the UK General Data Protection Regulation (GDPR). It is applicable to all customers placing orders with South Woodford Florist in South Woodford and surrounding districts.

What Data We Collect

When you interact with South Woodford Florist to place an order or make an enquiry, we collect a limited set of personal data necessary to fulfil our obligations and deliver your order efficiently. The data we typically collect includes:

  • Contact Information: Name, delivery address, contact phone number.
  • Order Details: Purchase information such as products ordered, delivery preferences, message cards contents, and recipient details (name, address, phone number).
  • Payment Information: Details required for transaction processing (such as card details via secure third-party processors, which are not stored by us).
  • Communications: Correspondence related to orders or enquiries, whether written, phone-based, or in person at our store.

Lawful Basis for Processing

We process your personal data based on the following lawful bases under GDPR:

  • Contractual Necessity: Many of our processing activities are required to fulfil our contract with you, such as accepting and processing your order, arranging delivery, and handling payment.
  • Legitimate Interests: We may use your data to improve our services, manage customer relationships, or send essential updates concerning your order. These activities are conducted in a way that does not unduly impact your privacy.
  • Legal Compliance: Certain data may be processed to comply with financial, accounting, or legal obligations, such as record-keeping requirements under UK law.

How We Use Your Data

Your personal data is used strictly to:

  • Process and fulfil your orders, including communicating about order status and delivery.
  • Answer enquiries or address order-related issues.
  • Comply with our legal and financial obligations.
  • Maintain accurate internal records for auditing and service improvement.

Data Retention Periods

South Woodford Florist will retain your personal data only for as long as necessary to fulfil the purposes it was collected for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, we retain order-related data for up to 7 years after your purchase in compliance with UK tax and accounting laws. If you have made an enquiry but not placed an order, we keep this correspondence for up to 2 years to track our customer service and improve our service offering.

Data Processors and Third Parties

We make every effort to keep your data safe and confidential. Your information may be shared with selected third parties in the following ways:

  • Delivery Partners: We share recipient names, addresses, and contact numbers with trusted local couriers or delivery team members to complete the delivery of your floral orders.
  • Payment Providers: All payment transactions are securely processed through our payment service providers. South Woodford Florist does not store your payment card details.
  • IT Support and Service Providers: Our business systems, including order management and point-of-sale software, may be hosted or maintained by reputable IT service providers who act under our instruction.

All third-party processors are required to treat your personal data in accordance with the law and only use it for the specified purpose related to our services. We do not sell or rent your personal information to any other organisation.

International Data Transfers

South Woodford Florist does not routinely transfer your data outside the United Kingdom. If we ever need to engage a processor or service provider located in another country, we will ensure your personal data receives an adequate level of protection, as required by law.

Data Security

We adhere to high standards of security to protect your personal data. Appropriate technical and organisational measures are in place to safeguard your data against accidental loss, unlawful access, disclosure, or alteration. Access to your data is strictly limited to those staff members and third parties who need it to deliver our services.

Your Rights Under GDPR

You have several important rights regarding your personal data under GDPR, including:

  • Right of Access: You may request a copy of the personal data we hold about you and details about how it is processed.
  • Right to Rectification: If your data is inaccurate or incomplete, you can ask us to update or correct it.
  • Right to Erasure: You can request that your personal data is deleted when it is no longer necessary or if processing is unlawful.
  • Right to Restrict Processing: You may ask us to limit how we process your data in certain circumstances.
  • Right to Object: You can object to processing based on legitimate interests or direct marketing (although South Woodford Florist does not currently use personal data for direct marketing purposes).
  • Right to Data Portability: Where applicable, you have the right to obtain and reuse your personal data for your own purposes across different services.

To exercise any of these rights, or for further questions about this policy, please contact our team at South Woodford Florist directly. We will respond to your requests within the timelines set out by law.

Updates to This Privacy Policy

We may review and update this Privacy Policy from time to time to reflect changes in law, our business, or our data processing activities. We encourage customers to revisit this notice periodically to stay informed about how we protect personal data.

Contact and Feedback

If you have any concerns regarding your privacy or how your data is handled by South Woodford Florist, please contact us directly at our shop or in writing. We take your privacy seriously and will address any concern or complaint promptly and fairly.

This Privacy Policy is effective from 13 June 2024 and applies to all orders and customer data processed by South Woodford Florist in South Woodford and surrounding districts.